About the Project
Lara is a small township in Victoria, Australia.
The Lara Chamber of Commerce have developed an initiative called ‘Buy Lara’ to support and encourage local commerce.
A directory website was created to support this initiative and while the back end development of the site was highly customised and offers site members broad functionality – little consideration had been given to the graphic design component of the site.
Key2 Consulting was approached to develop a website design concept that could help raise the profile of this great initiative.
The concept significantly raises the design aspect of the site and also encourages the use of ‘deep linking’ to individual business listing to make the site more appealing to both site members and viewers alike.